Growth & Acquisition
Facebook Ads, SEM and SEO since 2016.
Helped several Indonesian SMEs improve digital presence and marketing execution through paid social, search marketing, and Google SEO work.
Background
Operator judgement behind the design work.
My web design work is shaped by digital marketing experience, hospitality operations, healthcare support, and AI-assisted systems for learning, prototyping, and documentation.
Cross-sector proof
Useful experience, translated into better websites.
This page keeps the depth from the older professional portfolio while connecting each area back to design, growth, trust, and remote delivery.
Hospitality Operations
High-volume service discipline.
Former F&B Head Steward at AIDA Cruises, serving 150-300 guests per shift with 90/100 satisfaction experience and POS workflow exposure.
Healthcare Support
Person-centred care mindset.
200+ clinical hours at CHT Beachhaven with focus on dignity, documentation, cultural safety, communication, and resident wellbeing.
AI + Documentation
Structured learning and faster iteration.
Uses Claude Code, NotebookLM, VS Code, Tailscale, and macOS automation to prototype, synthesize knowledge, and document workflows.
Experience timeline
Built across marketing, care, service, and operations.
Digital Marketing, Ads Manager, SEM and Google SEO
Indonesia and remote workflows - since 2016
Supported several Indonesian SMEs with digital presence and marketing execution, including Facebook Ads, SEM, Google SEO, campaign thinking, and practical conversion paths.
Facebook AdsSEMGoogle SEOSME growth
Trainee Healthcare Assistant
CHT Beachhaven - Auckland, New Zealand
Completed 200+ clinical hours in residential aged care, supporting person-centred care, resident wellbeing, electronic documentation, mobility support, and safe communication.
Person-centred careDocumentationCultural safety
Mental Health Support
RSJ Lawang - Indonesia
Gained experience in sensitive mental health environments requiring patience, empathy, observation, de-escalation, and calm interpersonal communication.
Psycho-social supportDe-escalationFamily coaching
F&B Head Steward
AIDA Cruises - international hospitality
Managed dining service for 150-300 guests per shift, supported guest experience, used Marine X Change POS, maintained HACCP standards, and coordinated in an international cruise environment.
90/100 satisfactionPOS workflowHACCPTeam coordination
Restaurant Manager and Hotel Service
Warunk Laseman and Ascent Premier Hotel
Led restaurant operations, coordinated service teams, handled customer experience, and strengthened adaptability, presentation, and service consistency in hospitality environments.
Restaurant operationsCustomer experienceShift management
Credentials
Practical training with international exposure.
Credentials are shown as trust signals, not as the main offer. The main offer is better web design judgement backed by real-world operations and growth experience.
NZ Certificate in Health and Wellbeing Level 4Crown Institute of Studies, 2025-2026
Bachelor of LawUniversitas Brawijaya, 2009-2013
HACCP Food Safety and AIDA F&B Advanced TrainingFood safety, guest service, and cruise operations
Shipboard Cybersecurity and Code of ConductCarnival Fleet Training Academy
Virtual AssistantHabiskerja.com, 2023
NZ Full Class 1 Driver LicenceAuckland, New Zealand
AI-assisted workflow
Modern tools, verified outputs.
Capture
Collect project notes, training material, references, and client inputs into structured sources.
Synthesize
Use AI tools to summarize, compare, and turn scattered notes into clearer decisions.
Prototype
Use AI-assisted coding to move from idea to working static pages, components, and documentation faster.
Verify
Review final copy, claims, links, accessibility, and implementation details before publishing.