Growth & Acquisition
Digital marketing since 2016.
Helped several Indonesian SMEs improve digital presence and marketing execution through Facebook Ads, SEM, and Google SEO.
Auckland based - available remote
Websites shaped by design, growth, and real operations.
I design and build clean, responsive websites with the judgement of someone who has worked across digital marketing, hospitality operations, healthcare support, and AI-assisted workflows.
2016+Facebook Ads, SEM and Google SEO exposure
90/100Hospitality guest satisfaction experience
200+Clinical hours supporting person-centred care
Fresh Soy Tempeh Product landing page
Why the work is different
Four proof points behind the design.
The portfolio is design-first, but the judgement behind it comes from acquisition work, service operations, care environments, and AI-assisted execution.
Hospitality Discipline
Built under service pressure.
Former F&B Head Steward at AIDA Cruises, with high-volume guest service, POS exposure, HACCP discipline, and restaurant management experience.
Healthcare Empathy
Accessibility starts with people.
200+ clinical hours in aged care, person-centred support, documentation, cultural safety, and calm communication in sensitive environments.
AI Workflow
Faster iteration, clearer docs.
Uses AI-assisted planning, prototyping, copy iteration, knowledge synthesis, and QA while keeping final outputs grounded in verified content.
Selected work
Real work built around clarity and action.
Projects are presented with the problem, solution, output, and business impact so clients and hiring teams can evaluate the work quickly.
Real work
Fresh Soy Tempeh
A product landing page built for ordering intent, trust building, stockist discovery, and campaign tracking.
ReactWhatsApp CTAMeta Pixel
Read case study
Real work
Mulan
A Malaysian restaurant website experience with menu paths, reservations, takeaway, location, and atmosphere.
RestaurantStatic siteLocal UX
Read case study
Real work
Takapuna Beach Cafe
A hospitality rebuild focused on waterfront storytelling, visit planning, menu discovery, and accessibility.
HospitalityAccessible UIContent structure
Read case study
Workflow
Remote-friendly design and delivery.
I combine clear page strategy, fast prototyping, growth-aware content, and documented handoff so remote collaborators can review decisions without long meetings.
Clarify the business job
Define audience, conversion path, search intent, proof points, and what must be understood in 30 seconds.
Prototype the interface
Build responsive static pages and interactive mockups that show the actual customer experience.
Document the case
Turn decisions into semantic case studies with problem, solution, output, and impact.
Ship a maintainable site
Keep the stack simple, fast, accessible, and easy to update after launch.